Marketing
and targeting successfully to ethnic consumers in U.S. from over 50
countries with different cultures, could be a difficult process.
At Global Vision Link Network we simplify the process and make it easier
for our clients.
American consumers are becoming
more diverse than ever. There is a far greater mix of people with varied
nationalities, cultural backgrounds, traditions, and language
preferences coloring the American landscape
According to USDA projections, the U.S. population is expected to add
between 50 and 80 million people by 2020. There will be greater
proportions of Latinos, Blacks and Asians. During the next 20 years, the
U.S. Latino population is expected to grow by 1.2 million annually.
Population increases for non-Latino Whites are estimated at 500,000
annually. Yearly population growth for Blacks and Asians is estimated at
400,000 each.
The largest and fastest-growing consumer segment of the U.S. population
is the 42.7 million Latino populations. Blacks accounted for the second
largest minority group at 39.7 million followed by Asians at 14.4
million. American Indian and Alaska natives had a population of 4.5
million. Native Hawaiians and other Pacific islanders numbered 990,000.
According to the U.S. Census Bureau, 67 percent of Latino-origin people
have a Mexican background. Another 14 percent are of Central and South
American backgrounds. Others can trace their roots to Puerto Rico, Cuba
and other locations.
The purchasing power of U.S. Latino families was $686 billion in 2004,
according to a report released by the Food Marketing Institute (FMI) in
May 2005. This figure is expected to reach $1 trillion by 2010.
Lest start working together.
For further information, please contact us:
info@globalvisionlink.com |
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